The key to this advert is making people stop and think how disgusting and downright odd the combinations of food on the dishes that go into the dishwasher are. We need to do more than simply show dishes meeting in the dish washer. Even if this is done in a fun and quirky way it’s not enough. That will only get a rational reaction – people will go ‘I agree’ and then do nothing about it... because they are humans and that’s human nature.