London born Director Rich combines both the human and visual aspects of filmmaking effortlessly.

Rich’s commercial credits are growing exponentially featuring leading global brands such as Nike, Riyadh Season, Marshalls, Playstation, Xbox, BT Sport, Uber Eats, Nando’s and Virgin Media.

2024 was a prolific year for Rich. Starting with his UKMVA winning Music video ‘People are Good’ for legendary rock band Depeche Mode. He followed up winning 2 gold Clio sports, a gold at Shots as well multiple nominations for his stunningly cinematic commercial ‘Everything or Nothing’ featuring Boxers Terrence Crawford and Israel Madrimov for ’Riyadh Season’, through Big Time Creative Shop. He then went on to work with his childhood hero, Studio Ghibli iconic composer Joe Hisaishi for his first ever music video ‘Viola Saga’ starring Actress Jessie Mei Ling.

Rich rounded off 2024 in stellar fashion with 2 new pieces of work airing early 2025 for Nike & Erling Haaland through W+K Amsterdam, and Marshalls through W+K London.

In 2021, Rich’s spot KFC ‘Your Chicken Could Never’ was named one of the Top Film Ads at the Campaign Live Awards, contributing to Riff Raff’s prestigious title “Production Company of the Year 2021”

The films he has directed have garnered him an excellent reputation within the industry; being well-known for high-quality and characterful pieces.

With his incredible wit, and cinematic eye Rich is already one of Riff Raff’s most accomplished and versatile directors.