Aretha Franklin. One Room Paradise. Better than i think people realise. But thats just my opinion, but then i am always going to be biased. "Ikea has done it again. Entrancing... captivating... this demands all kinds of positive superlatives. As Aretha Franklin sings about her tiny home, living dolls in their very own doll's house go about their day in a place filled with clever space-saving furniture and design ideas - before we see a real-life human girl playing house with them at the end.

The detail with which this has been thought through is very impressive. The way they actors move - stiff-limbed, but not ungainly; the limited but nonetheless expressive changes in their features to different situations. Without the care and finesse that's been lavished on the ad, it could be cumbersome and charmless.

Instead, you're offered a simple premise, exquisitely made, like a fine piece of jewellery. It's delicious to look at, and really memorable. A tour de force from French directing collective Megaforce."