Natty Kasambala is a writer, cultural commentator, strategist and now director, whose M.O. is to help as much as she can and harm as little as possible, which is a philosophy we can absolutely get behind.

Born in Blantyre, Malawi, raised in Buckinghamshire and now found in London, Natty studied Philosophy at King’s before diving into the real world and has been writing since 2015. Fans of Natty’s from her time working within record labels as a strategist, we knew she had great taste and even better ideas, and in 2021, she directed her first video with Riff Raff for Island Records’ artist Chrissi. A simple idea, well executed, it shows what Natty does best; getting to the essence of an artist’s message and communicating it with soul, humour and a cracking performance.